Understanding the factors influencing children's participation in brand communities
- Creator: Hook, Margurite Louise
- Resource Type: thesis
- Date: 2018
Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2016